The changing role of social media in marketing
Social media isn’t what it used to be. User-behaviour has evolved, and businesses are under increasing pressure to adopt different posting habits to make it worth their while.
Providing digital help and support – what to consider
Do you want to offer your customers digital help and support they can access online? It’s not as simple as just removing the phoneline. Here’s what to consider.
Websites - don’t just build and leave
Nothing says ‘apathy’ like a website built then just left. Here’s why you need to keep your website up to date and checklist of eight things to do to stay current.
Does your website paint the ‘post-purchase paradise’?
Painting the post-purchase paradise is all about describing the happy state of mind a customer will be in once they buy from, or work with, you.
Peach Fuzz - Pantone’s 2024 colour of the year
Pantone sets the palette trends for 2024 with their 25th colour of the year. So what’s all the ‘fuzz’ about Peach Fuzz? There’s more to it than you think.
Selling online? How to build trust with customers
Selling online is a competitive space and consumers are increasingly concerned about online security. Find out how to build trust with your e-commerce store.