It’s always a good idea to use a professional copywriter to write the words for your website. Not only do they know how to get you across to your audience, they’re paid to avoid the clichés and mistakes that would otherwise undermine you and your image. Google won’t reward you for spelling and grammar errors!
The words a copywriter produces for your website will be clear, mistake and cliché-free, and above all speak clearly about your offer. They will develop and use your ‘tone of voice’, adding to your brand, professionalism and marketability. And the words will be yours to keep, so not only will your website sound great but you’ll have stock copy that you can use anywhere else you need to, for instance email marketing and brochures.
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Four very good reasons for using a professional copywriter - by a copywriter who isn't too shy to tell you
I’ll be honest. There are a million illustrations I could give about how effective good copywriting is; how to say something well and how to say something not so well. Copywriters love to give examples of ‘how words work’ and tell anecdotes about the time someone wrote a high profile website and used the word ‘pubic’ instead of ‘public’.