Build a high-performing website

Three things to focus on when building a website: quality, relevance and freshness

You may find a website developer who can build a website more cheaply than us, but we know how long it takes to do it right, and our prices, like most dedicated developers who only want to build quality websites, are based on the time it takes to do this. We only build websites to Google’s Webmaster Guidelines, because these websites are more likely to outperform other websites, therefore bringing a better return for our client. So, the three focuses for us when building your high-performing website are: quality, relevance and freshness.

Quality

Once your site is built, we, first of all, following Google's Webmaster Guidelines, ensure it passes their speed and mobile tests. Before we launch the site, we scan it for errors, compatibility across the most popular browsers and devices, compliance with accessibility and privacy guidelines and laws, and usability. We also run a vulnerability scan to ensure your website and any personal data it collects is kept secure. We then connect your website to Google Search console to monitor for issues, subsequently implementing any recommendations. And we connect Google Analytics so you can see how well the site performs, hopefully noticing an improvement over time compared to what you had before, if you had a website before. All these technicalities and checks mean you can be assured of a quality website that will naturally perform well if everything else is carried out to the same high standard.

Relevance

This means relevance to your customers and potential customers. Unfortunately, we can't control whether your product or service is something that people are actually searching for, but adding more content and useful tools to your website can help to widen its search engine exposure. Case studies can appeal to customers in similar sectors with similar problems, in which you can present your product or service as the solution. Accreditations too can demonstrate that what you do is approved by an industry body. With ‘how to' articles you can establish yourself as an expert in your field. News and press releases can also tell your visitors about all the great things you’re doing. And tools such as online calculators can provide a useful resource to potential customers. The more relevant and useful things you can provide on your website, the more visitors it will attract.

Freshness

When your website is launched it is as fresh as it can be. Brand new! But if you don't continue to work on it then it will lose that freshness and become stale. Visitors come to your website for information about you and your products and services, how you can solve their problems and what's new in your sector; or they come to learn something. To keep them coming back you need to keep adding fresh new content, to teach them new things and demonstrate how you can help them further. New products and services, news, case studies, and ‘how to' articles are just some of the ways you can keep your offer fresh. If you don't do this, it goes without saying that your fresher competitors will keep nudging you down the search engine results.

It’s a three-pronged approach; quality, relevance and freshness must all be implemented together. Quality alone is not enough, neither is relevance or freshness. With Cultrix, we implement all three, and encourage and help clients to maintain this beyond just the build phase.

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