With a new business website, does one size fit all?

Your business is unique and your website should reflect that. Just because you happen to be one of a number of businesses selling designer curtains, or delivering financial services, you and your brand, and your operation is one of a kind.

Just as one-size-fits-all clothing doesn’t fit everyone, or anyone particularly well, so is the case with a new business website. But with the growing array of do-it-yourself web design options available, exactly why should you consider a custom-build, bespoke website over a cheaper DIY website option?

A better, longer lasting fit for your business

If you build your website yourself, you will most likely build it to reflect the way your business is right now. You won’t be able to help it, because you are in the middle of running your business. If you get a professional developer, you will be taken through a series of fact-finding questions about your business. You will be encouraged to think about, not just where you are now, but where you want to be in the future, and how you see your business potentially developing. You may have an ambition for an e-commerce arm, or for creating a members’ area, or plan to expand your market overseas.

Web developers can plan for such developments in your website build, so that if, and when, these changes occur, the existing build will be able to accommodate them with a fraction of the work than if a new site had to be commissioned from scratch all over again.

Technically better and faster

DIY web templates come with lots of fonts and plugins so that they can work for the multitude of business types that want to use them. A custom, bespoke website is cleaner, with fonts and code for exactly what you need. This means it is highly likely to run faster and better, because it doesn’t have lots of unwanted stuff dragging it down in the background.

Designed to stand out from the crowd

Maybe you are a designer, and that’s great. But if you aren’t, and not of websites specifically, you risk producing a website that looks like all the others produced on your DIY template. Professional web developers and designers know how browsers view websites and so they design them to be the most attractive and engaging. They know the psychology behind web design and have ideas about what will work best for your industry, your target market and your product or service, to make you stand out.

Written for SEO, and to better engage your customers and target markets

Are you a website copywriter? Professional, business copywriters craft your words in line with your USPs, brand, what your customers want to know and consequently what they search for. Your words will be organised, clear and make perfect sense; Google will reward you well for that increased readability.

Using a professional web developer to create your bespoke, business website means the result you end up with will be of a higher quality and reflect better on you. In the long run you are likely to get a lot more for your money, because your website will last, service your customers better, be more flexible to your needs and run better, giving your browsers a better and more satisfying experience all round.

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