You’ve got a great new website for showcasing your business and its products and services. But what should you do next to get more people to visit your website?
Getting a website is essential for most businesses if they hope to attract a larger increasingly, if not already wholly, online audience, but it’s really only one piece of the puzzle. When it comes to a successful online sales strategy there are other aspects of marketing you can undertake to get the word out in the online community and successfully drive traffic to your website.
If you have a website, you should have a regular blog. Why? A blog will increase your SEO because it is fresh content to your website, but it’s the value of what you put in your blog that will equate to SEO success. A blog is where you can address market trends, answer questions from your prospects and customers, and basically show to your online audience you are switched on to their needs.
If you are including, in your blog, the words and phrases, typed and spoken into search engines, and writing them in a clear, engaging way that speaks to your audience, you will reap the benefits of SEO and increased engagement with a wider audience.
2. Social media marketing
You’ll need to do it in the right way, and don’t expect overnight multi-million-pound success in the murky world of unpredictable, every-changing algorithms. But social media can be a cheap, fast way to get in front of some of your audience, quickly, and should never be overlooked.
You can use social media to drive traffic to your website, and sell your business, your expertise, your products and you. Remember, your audience love the personal element. You’ll need to be a communicator and respond to your audience consistently; always providing help and advice to your audience.
3. Video marketing
Video marketing is powerful. Businesses who use it successfully engage large audiences. Using platforms like YouTube, you can create educational videos to establish you as an authority in your sector
As with any marketing, your video content should get the message across loud and clear you solve the problems your prospects experience. You can link useful video content to your website or use in-video messages to reinforce messages and drive traffic a certain way.
A word of warning with video: it’s very easy to make a bad video. It must be done well to be effective, and always use subtitles for viewers who watch on silent.
4. Email marketing
Newsletters, announcements, industry news: it’s all worthy of content for email marketing. You can direct your signed-up contacts to the offers and products you want to, directly from within the email straight to the exact place you want them to go in your website.
Permissions must be right, and your recipient must be signed up and willing to accept your expected email. Beware appearing spammy and your messages going to your recipients’’ junk, but this can be avoided by using your other marketing to attract an audience and ask interested parties to subscribe to your useful email correspondence, that you promise you’ll not overwhelm them with.
Your marketing overall must make sense as part of a content marketing strategy and align with the goals of your business, and the sales and engagement goals you wish to reach. But with a clear plan, and organised, quality content, you can drive an audience to your website successfully.
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