Ideas for writing business blogs

If you have a website for your business and aspire to post regular blogs on your blog page, it can be hard to know what to write about.

Here are our top five tips for blogs your audience are potentially interested in and want to read.

But first, know your audience

To understand what your audience want to read about, you need to know them. The same goes for all your marketing. You need to understand why your customers engage with you, what their interests are around your product and what it is they want from you.

For example, do they want some of your specialist knowledge, and tips and advice about your products and services? Do they want to regard you as an expert in your field, so they know they can trust you? Do they want to know about you personally, so they can engage with you? This last one won’t be relevant to every business.

Or maybe it’s a bit of all of the above: specialist knowledge, help and advice, and to see you as an expert.

Now, what to write?

Cost-based information

Have you ever searched online for how much something costs? It’s one of the most searched for topics online and yet most businesses shy away from posting about it. Whatever service or products you’re selling, a blog offering cost information will be of interest to your prospective customers.

For example:

• How much do blinds cost per window? 
• Is it expensive to have a virtual assistant? 
• Will insulation save money on my bills?

Best-of blogs

Whatever it is we want to buy, we often search for what the best brand, model and type is. Articles that rank and rate products help make it easy for browsers to search and find what they’re looking for. Geographic details and numbers work well in best-of blogs, for example:

• Best gaming arcades in Yorkshire 
• 10 best rated laptops for remote working 
• Best value for money photocopiers

How-to advice

If we can do something ourselves easily and quickly, by researching how to do it online, we will. Advice given for things customers can do themselves is not only helpful, it builds trust. As a specialist in your field, you will have knowledge you can share. You won’t be doing yourself out of business by giving away helpful tips.

For example:

• How to change a wheel quickly 
• The best way to set up your home computer 
• How to get streak-free windows

Pros and cons

Barriers to purchasing can often be due to choice. Like the best-of articles, prospective customers are looking for easy-to-understand information to guide them. For example:

• Microsoft 365 or Google Workspace 
• Nissan Micra or Suzuki Swift 
• Cotton or linen bedding

Problems your customers have

What do your customers ask you? What are the issues they talk to you about? If you email advice to your customers, look in your sent items for it and turn it into a blog.

For example:

• How to use less data 
• Stop your bicycle chain coming off 
• Protect your garden furniture

Get writing those blogs!

We hope this gives you plenty of ideas for your blog writing.

Once you start thinking in the above ways about your business and the service you offer, you’ll see there is potentially so much you can actually write useful blogs about.

Watch out for even more blog writing ideas coming soon!

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