Let’s not mess about here. Signs your website is outdated are easy to spot and you need to be aware of them. It doesn’t matter if you provide products and service to businesses or consumers, all audiences expect high standards for their online experience.
If your website is looking and feeling old for browsers, it means your visitor numbers will be in steady decline and will impact on your search engine rankings dramatically too.
Here’s how you can tell if your website is too old, in straightforward, no-nonsense language:
No new content
How can you appear trustworthy and authoritative to your audience if your last blog post was published in 2016? Is there any point in anyone looking at your website if you can’t keep up to date with current market knowledge? Search engines won’t reward you for unrefreshed content.
Out-of-date social media icons
If you can’t be bothered to remove a Google+ icon it doesn’t look good to visitors. Out-of-date social media icons and links just scream OLD. Remove them asap.
No social media icons at all!
Nearly as bad as the above - no social media at all. Your audience expect you to be on social media and tell them so, at least on the popular platforms such as Facebook, Instagram and, depending on your client/customer type, LinkedIn.
No call to action (CTA) on your homepage, or anywhere!
Once upon a time, we were too polite to tell people to contact us. We didn’t want to be too salesy, and it was seen as uncool.
But we’ve moved on. It is now very UNCOOL to NOT have a call to action on your homepage and every other page besides. Browser expect to see them and wonder what on earth they’re supposed to do without one.
If browsers get 404, page-cannot-be-found, errors, that’s a very negative experience, especially if there’s more than one. It means you’re not maintaining your website and checking the content works and the pages link logically.
Again, the search engines will not reward you for this one bit.
It was an old SEO practice of writing content, where every keyword imaginable was written into content many times until it looked like gobbledygook. No one wants that counter-intuitive nonsense now and will be a sure sign your website dates back to the dark ages.
Copyright date is old
You know that?copyright ©?disclaimer in the footer of your website? Well, it should state the current year, not last year’s or any other year’s. If it’s not the current date, you’re giving the distinct impression you haven’t even looked at your website.
A million links in your footer
This is the outdated practice of putting every link to every page on your website as a link in your footer. In prehistoric times this was thought to be good for SEO. It isn’t now. It’s the opposite. Keep the footer for important, professional-looking links to key pages, policies and other formal information.
Plus, all the other obvious stuff…
There’s so much more we could say. If your website doesn’t work on mobile, is slow loading, uses image galleries and insecure URLs, they are all signs that your online presence needs an overhaul before you can start to be serious about attracting and engaging your audience.
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