Ever heard the term ‘evergreen content’ and wondered what it is? And, more importantly, why SEO specialists say you need it for boosting your SEO? Here’s what you need to know about evergreen content, tips for creating your own, and why it’s good for SEO.
Definition of evergreen content
In the most basic terms, evergreen content is any content that is not time-sensitive. Named after the perennial ‘evergreen’ trees that have perpetual life, or greenness, evergreen content lasts forever, or another way of looking at: is content that no matter how much time passes, still has ‘life’ and is therefore still relevant to the readership it was written for.
So even though all online content lasts forever, in that it is available long after it is published, it is its relevancy that determines whether it is evergreen or not.
What’s NOT evergreen content
- News stories
- Articles about current trends
- Statistical reports and analysis based on ‘a moment in time’
- Seasonal, or holiday, content
All the above are examples of content that will become out of date from the moment they are published, and lose relevancy with every passing day.
What IS evergreen content
Evergreen content stays relevant, no matter how long after publication it is read, or viewed. Here are some examples of potential evergreen content:
- ‘How to’ articles or videos
- Checklists for doing things
- Explanatory articles
- Reference articles or material
But not every piece of content produced in these categories is evergreen; it will depend on your sector area, and the developments over time potentially in that sector.
Examples of evergreen content
- Explanatory article
Cultrix Web Academy article, What is colour theory? is an explanatory article based on the current theory of colour. Perhaps in many years’ time, colour theory may develop and although thinking may alter, the nature of colour theory is likely to remain broadly the same. This is good evergreen content that is likely to be searchable into the future.
Cultrix IT Academy’s blog, Cleaning Workstation Checklist is a good example of searchable subject that will last long into the future. As cleaning technology alters, the relevancy will alter, but the title itself will be of relevance as long as we have workstations and the need to clean them.
Tips for creating your own evergreen content
- Think about how you can help your audience with an article on the subject of something they’ll always want to do that’s not time or seasonally limited, so NOT, where they can get the latest Lego kit this Christmas, but, for example, How Lego can help children to learn
- Again, lists are a good way to help your audience, for example, a checklist for building materials for a garden shed, or, things to be careful of when walking in the countryside with a dog
- Review a product or service connected to your industry that potential clients may be interested in and help them in the problem they are trying to solve, for example, How I found using Microsoft Teams for the first time
- If you are a specialist in a subject area, and have knowledge to offer to the world, consider writing a Wikipedia, or reference, article – these are reference pieces that are always searched for and considered forever evergreen!
Evergreen for SEO
Because evergreen articles have continued relevance into the future, you are likely to see SEO return for years to come on the evergreen online content you create. Evergreen content yields slow and steady SEO returns over time, rather than seasonal, or trend-based, rankings success, so it’s always best to have a mix of evergreen and non-evergreen content.
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