Use website words for social media and more

The value of professionally written copy for your website should not be underestimated. Not only will professionally written words make you stand out from your competitors, but you can use those words again and again for other marketing purposes.

Soundbites

A professional copywriter of websites will ensure that every word counts. Character counts for online copy have to be minimal, therefore writers use special editing techniques to make sure each word sings for its supper. There’s no ‘waffle’ and nothing vague.

Soundbites are phrases that are succinct and concise – to the point. Your professionally written website copy should be full of them, if the copywriter has done their job well. What this means for you, is that having got hold of, and paid once for your website copy, you can effectively use parts of it again and again.

Return on investment

The value in paying for something once and then being able to use it many times, increases the chances of a higher return on your investment. But no one is suggesting that you repeat the same phrases over and over again to the same audience, but across different platforms, this is perfectly acceptable. So, website words can be used in email marketing, social media posts and as the basis for blogs and articles.

Examples

Take our own Cultrix Digital website. It is so well written, that we have many ‘sound bites’ or succinct, well-written sentences featuring in it, that work so well as standalone phrases to promote our brand and our values, that we can use them for other marketing material and social media posts. For instance:

• “You won’t see any unnecessary flourishes. Only refined websites that further your brand.” From our About us page.
• “We help businesses vision their goals then build the systems-thinking solutions to achieve them.” From our Home page.

Words lead to inspiration

Often, the soundbites produced by a copywriter, as well as being usable for other media as direct repeats, will also inspire you to other concepts for social media, blogs and marketing campaigns. For instance:

• If you are a freight company and your copywriter has written an excellent piece of copy about your relationship with overseas partners, you may be inspired to deliver a campaign about how you provide peace of mind for global shipping, and how the values of your company have created your international network.
• If you are a social enterprise who helps charities with sustainability, your copywriter may have focused on your knowledge of funding, which gives you some scope to extend a marketing campaign based on your expertise in funding, and writing funding applications.

Once written, website words are yours to keep. If the writing is done well, the value in word-collateral for you is unlimited, not only in the words themselves, but the ideas and potential for other content too.  

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