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Schedule 8 – Branding and White-Labelling Rules

  • Partner Agreement
  • Schedule 1 – White Label Working Arrangements
  • Schedule 2 – Partner Commercial Terms
  • Schedule 3 – Services and Delivery Model
  • Schedule 4 – Data Protection and Sub-Processing
  • Schedule 5 – Security and Technical Standards
  • Schedule 6 – Onboarding and Offboarding
  • Schedule 7 – Support Priorities and Incident Handling
  • Schedule 8 – Branding and White-Labelling Rules
  • Annex A – Approved Vendors and Third-Party Services
  • Annex B – Risk Acceptance and Deviation Register
  • Annex C – Partner Order and Service Activation
  • Legal >
  • Partner Agreement >
  • Schedule 8 – Branding and White-Labelling Rules

Last updated: 23 July 2026. View change log.

This Schedule sets out how services we deliver may be branded, presented and communicated by you under the Partner Agreement. It applies to all partners and all services unless a Partner Order expressly states otherwise.

1. Branding Models

  1. White-label model. Where you are appointed as a White-Label Partner, services may be branded and presented as your own offering, subject to this Schedule.
  2. Co-branded model. Where agreed operationally or in a Partner Order, services may be presented using both your branding and our branding.
  3. Cultrix-branded model. Where we contract directly with an End Customer, services are presented under our branding.

2. Ownership of Brand and Materials

  1. Each of us keeps ownership of our own name, logos, trademarks and brand assets.
  2. Nothing in the Partner Agreement gives either of us ownership of the other’s intellectual property.
  3. Any permitted use of branding is limited, non-exclusive and revocable in accordance with the Partner Agreement.

3. Use of Cultrix Branding

  1. Unless we expressly agree otherwise, White-Label Partners must not use our name, logos or trademarks in End Customer-facing materials.
  2. Where our branding is permitted:
    • it must be used accurately and not in a misleading way;
    • it must not imply ownership, partnership or endorsement beyond the agreed relationship; and
    • it must not be altered or combined with other marks in a way that could damage our reputation.

4. Representation of Services

  1. You must represent services accurately and in line with our service descriptions.
  2. You must not:
    • misrepresent service scope, availability or guarantees;
    • offer services or features we do not supply;
    • make security, compliance or availability guarantees that have not been expressly agreed; or
    • imply that services are owned or operated by you where this is not the case.
  3. You remain responsible for any commitments you make to End Customers beyond the agreed service scope.

5. Customer Communications

  1. Customer-facing communications may be issued under your branding in a white-label arrangement.
  2. We may communicate directly with End Customers for operational purposes, including support, onboarding, security notices and incident handling, acting on your behalf.
  3. Where we communicate directly with End Customers, we will do so in a professional and reasonable manner.

6. Service Desk Presentation

  1. In a white-label arrangement, service desk interactions are presented as your service desk, and our personnel represent themselves as your team when dealing with End Customers, using your name and branding, as set out in Schedule 1 (White Label Working Arrangements).
  2. We will use your approved identifiers – such as your name, telephone answering script and email domain – when interacting with End Customers under a white-label arrangement.
  3. Our personnel will not make statements that are unlawful, and will make truthful disclosure where they are legally or professionally required to do so (for example, to law enforcement or a regulator).

7. Marketing and Public References

  1. Neither of us may issue public announcements or marketing materials referring to the other without prior consent, unless required by law.
  2. We may include you in generic partner listings unless you opt out.
  3. You must not imply exclusivity or a deeper relationship than actually exists.

8. Compliance and Withdrawal of Branding Rights

  1. If you breach this Schedule, we may require corrective action and/or withdraw branding permissions.
  2. When the Partner Agreement or applicable services end, you must promptly stop using our branding and references.

9. Order of Priority

  1. If there is a conflict between this Schedule and the Partner Agreement, this Schedule prevails for branding and white-labelling matters.
  2. If there is a conflict between this Schedule and a Partner Order, the Partner Order prevails.

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© Cultrix Limited 2026. All rights reserved.

All calls to and from Cultrix HQ are recorded to help us with staff training, as well as for our own monitoring and customer quality assurance purposes.

Cultrix Limited is a company registered in England and Wales with company number 4556716 and VAT number 804568131.

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